{"id":10004,"date":"2026-01-28T11:58:46","date_gmt":"2026-01-28T10:58:46","guid":{"rendered":"https:\/\/www.nuwacom.ai\/client-stories\/debeka-ai-first-newsroom-in-insurance-nuwacom\/"},"modified":"2026-02-02T12:50:42","modified_gmt":"2026-02-02T11:50:42","slug":"debeka-ai-first-newsroom-in-insurance-nuwacom","status":"publish","type":"client-stories","link":"https:\/\/nuwacom.ai\/de\/client-stories\/debeka-ai-first-newsroom-in-insurance-nuwacom\/","title":{"rendered":"Debeka: AI-First Newsroom in Insurance | nuwacom"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_type=&#8220;conic&#8220; background_color_gradient_direction_radial=&#8220;bottom&#8220; background_color_gradient_stops=&#8220;#3c0d61 0%|#3c0d61 50%|#ff4400 85%|#a93648 100%&#8220; 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_module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; text_font=&#8220;Inter|&#8211;et_global_body_font_weight|||||||&#8220; text_text_color=&#8220;gcid-6045e09f-465d-49c6-89f7-f664361ae0f9&#8243; text_font_size=&#8220;13px&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||0px||false|false&#8220; text_font_size_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{%22gcid-6045e09f-465d-49c6-89f7-f664361ae0f9%22:%91%22text_text_color%22%93}&#8220;]<\/p>\n<p>Published<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;default&#8220; text_font=&#8220;Inter||||||||&#8220; text_text_color=&#8220;gcid-heading-color&#8220; text_font_size=&#8220;16px&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||24px||false|false&#8220; global_colors_info=&#8220;{%22gcid-heading-color%22:%91%22text_text_color%22%93}&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImogTSwgWSIsImN1c3RvbV9kYXRlX2Zvcm1hdCI6IiJ9fQ==@[\/et_pb_text][et_pb_blurb image=&#8220;\/wp-content\/uploads\/\/2026\/01\/debeka-logo.svg&#8220; image_icon_width=&#8220;90px&#8220; icon_alignment=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Satoshi Regular||||||||&#8220; body_text_color=&#8220;gcid-heading-color&#8220; body_font_size=&#8220;14px&#8220; background_color=&#8220;#f9f9f9&#8243; custom_padding=&#8220;50px|35px|50px|35px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; animation=&#8220;off&#8220; border_radii=&#8220;on|8px|8px|8px|8px&#8220; global_colors_info=&#8220;{%22gcid-heading-color%22:%91%22body_text_color%22%93}&#8220;]<\/p>\n<p>Die Debeka geh\u00f6rt zu den gr\u00f6\u00dften Versicherungsgruppen in Deutschland, sie ist Marktf\u00fchrer in der Privaten Krankenversicherung. Gegr\u00fcndet 1905, betreut sie heute 7,7 Millionen Mitglieder und Kunden mit 17.000 Mitarbeitenden an 4.500 Orten.  <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;3_4&#8243; module_class=&#8220;ds-flex-col&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>\u00dcber 30 Kommunikationsprofis, 25 Social-Media-Profile, zahlreiche interne Kan\u00e4le, ein Ziel: Dem F\u00fcreinander eine Stimme geben. Die <a href=\"https:\/\/www.debeka.de\/\">Debeka<\/a> hat sich auf den Weg gemacht, Kommunikation neu zu denken \u2013 mit einem KI-zentrierten Ansatz.<\/p>\n<p>Ergebnis: Pressemitteilungen entstehen in der H\u00e4lfte der Zeit, Community Management mit fachlichem Know-how geht deutlich z\u00fcgiger und oft ohne lange Abstimmungen von der Hand und das Team teilt seine KI-Erfolge in einer eigenen Terminserie. Eine Geschichte \u00fcber Technologie, Teamkultur und den Mut zur Transformation.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Qualit\u00e4t und Tempo auf neuem Niveau<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Der Corporate Newsroom der Debeka z\u00e4hlt zu den leistungsf\u00e4higsten Kommunikationseinheiten im deutschen Versicherungsmarkt.<\/p>\n<p><a href=\"https:\/\/www.debeka.de\/ueberuns\/zahlendatenfakten.html\">Als Versicherungsverein auf Gegenseitigkeit, gegr\u00fcndet 1905, betreut die Debeka heute 7,7 Millionen Kunden mit 17.000 Mitarbeitenden an 4.500 Orten.<\/a><\/p>\n<p>Im Herzen der Unternehmenskommunikation orchestrieren \u00fcber 30 Spezialist:innen s\u00e4mtliche Kan\u00e4le \u2013 von der klassischen Pressearbeit \u00fcber 25 Social-Media-Profile bis zur internen Kommunikation via Mitarbeiter-App und -Portal. Die Struktur orientiert sich an dem renommierten Newsroom-Modell von Prof. Dr. Christoph Moss, dessen Agentur \u201e<a href=\"https:\/\/www.mediamoss.me\/\">MediaMoss<\/a>\u201c die Debeka k\u00fcrzlich mit dem Corporate Newsroom-Award in der Kategorie <a href=\"https:\/\/pr-journal.de\/lese-tipps\/preise-und-awards\/33978-gewinner-des-corporate-newsroom-awards-gekuert.html\">\u201eBester Newsroom mit KI\u201c auszeichnete. <\/a> <\/p>\n<p>Das Ziel: Mehr Output, h\u00f6here Qualit\u00e4t, mehr Raum f\u00fcr Kreativit\u00e4t.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; header_4_font=&#8220;Satoshi Regular||||||||&#8220; header_4_font_size=&#8220;32px&#8220; header_4_line_height=&#8220;160%&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;90deg&#8220; background_color_gradient_stops=&#8220;gcid-478c74e9-5995-4bcc-bbcd-070942b54828 0%|gcid-6d4cde91-128e-44b3-9b8a-43c1cf7fde84 50%|gcid-3a3b669b-b7b0-4556-b4d9-ad1c6018908f 100%&#8220; custom_margin=&#8220;||50px||false|false&#8220; custom_margin_tablet=&#8220;||30px||false|false&#8220; custom_margin_phone=&#8220;||30px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;32px|40px|32px|40px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; header_4_font_size_tablet=&#8220;24px&#8220; border_radii=&#8220;on|12px|12px|12px|12px&#8220; global_colors_info=&#8220;{%22gcid-478c74e9-5995-4bcc-bbcd-070942b54828%22:%91%22background_color_gradient_stops%22%93,%22gcid-6d4cde91-128e-44b3-9b8a-43c1cf7fde84%22:%91%22background_color_gradient_stops%22%93,%22gcid-3a3b669b-b7b0-4556-b4d9-ad1c6018908f%22:%91%22background_color_gradient_stops%22%93}&#8220;]<\/p>\n<h4>Das Ziel: Mehr Output, h\u00f6here Qualit\u00e4t, mehr Raum f\u00fcr Kreativit\u00e4t.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Doch mit dem Anspruch wuchs auch die Komplexit\u00e4t:<\/p>\n<ul>\n<li>Lange Recherche-Arbeiten banden wertvolle Kapazit\u00e4ten<\/li>\n<li>Textpr\u00fcfung nach dem \u201eBlauen Faden\u201c (dem Corporate-Wording-Leitfaden) erforderte manuelle Durchg\u00e4nge<\/li>\n<li>Community Management kostete bis zu 20 Minuten pro Kommentar-Antwort<\/li>\n<li>Hoher Koordinationsaufwand f\u00fcr den Chef vom Dienst (CvD)<\/li>\n<li>Zu wenig Raum f\u00fcr kreative Strategiearbeit und echte Geschichten<\/li>\n<li>Die Zahl neuer Social-Media-Kan\u00e4le w\u00e4chst stetig<\/li>\n<\/ul>\n<p>Die Frage war nicht, ob KI helfen kann \u2013 sondern wie sie sicher, DSGVO-konform und im Einklang mit dem eigenen Sprachstil eingesetzt werden kann.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Sichere KI. F\u00fcr alle. <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Dieser nuwacom-Leitsatz wurde zum Fundament der Transformation.<\/p>\n<p>Die Entscheidung fiel aus einem klaren Grund: Datenschutz. Als Versicherungsgruppe mit sensiblen Kundendaten war eine L\u00f6sung ohne Kompromisse erforderlich: <\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8220;EU-Private-Cloud&#8220; icon_placement=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold||||||||&#8220; header_text_color=&#8220;gcid-primary-color&#8220; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;&#8211;et_global_body_font||||||||&#8220; custom_margin=&#8220;||30px||false|false&#8220; custom_padding=&#8220;0px||30px|40px|false|false&#8220; custom_padding_tablet=&#8220;|||20px|false|false&#8220; custom_padding_phone=&#8220;|||20px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; border_width_bottom=&#8220;1px&#8220; 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header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold||||||||&#8220; header_text_color=&#8220;gcid-primary-color&#8220; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;&#8211;et_global_body_font||||||||&#8220; custom_margin=&#8220;||30px||false|false&#8220; custom_padding=&#8220;0px||30px|40px|false|false&#8220; custom_padding_tablet=&#8220;|||20px|false|false&#8220; custom_padding_phone=&#8220;|||20px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d%22:%91%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22%93}&#8220;]<\/p>\n<p>Keine Datenverarbeitung unter US Cloud Act.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Granulare Rechteverwaltung &#8220; icon_placement=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold||||||||&#8220; header_text_color=&#8220;gcid-primary-color&#8220; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;&#8211;et_global_body_font||||||||&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;||30px|40px|false|false&#8220; custom_padding_tablet=&#8220;|||20px|false|false&#8220; custom_padding_phone=&#8220;|||20px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; body_font_size_tablet=&#8220;18px&#8220; body_font_size_phone=&#8220;18px&#8220; body_font_size_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d%22:%91%22border_color_bottom%22%93}&#8220;]<\/p>\n<p>Governance auf Enterprise-Niveau.<\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Phase 1: Die Wissensbasis schaffen<\/h3>\n<p>Der erste Schritt war die Anbindung der eigenen Datenquellen via RAG (Retrieval Augmented Generation):<\/p>\n<table border=\"1\" style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\"><strong><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW51800425 BCX0\"><span class=\"NormalTextRun SCXW51800425 BCX0\">Datenquelle<\/span><\/span><\/strong><\/td>\n<td style=\"width: 50%;\"><strong><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW160732076 BCX0\"><span class=\"NormalTextRun SCXW160732076 BCX0\">Zweck<\/span><\/span><\/strong><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"0\" style=\"width: 50%;\"><span data-contrast=\"auto\">Versicherungsbedingungen<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}\"> <\/span><\/td>\n<td data-celllook=\"0\" style=\"width: 50%;\"><span data-contrast=\"auto\">Fachliche Grundlage f\u00fcr korrekte Aussagen<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}\"> <\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"0\" style=\"width: 50%;\"><span data-contrast=\"auto\"><span>Der \u201eBlaue Faden\u201d<\/span><\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}\"> <\/span><\/td>\n<td data-celllook=\"0\" style=\"width: 50%;\"><span data-contrast=\"auto\">Corporate-Wording<span><span> <\/span><\/span><span>-Leitfaden<\/span><span><span> <\/span><\/span><span>f\u00fcr<\/span><span><span> <\/span><\/span><span>konsistente<\/span><span><span> <\/span><\/span>Kommunikation (OneVoice)<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}\"> <\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"4\">\n<td data-celllook=\"0\" style=\"width: 50%;\">Debeka-Webseite <\/td>\n<td data-celllook=\"0\" style=\"width: 50%;\">Aktuelle Unternehmensinformationen<\/td>\n<\/tr>\n<tr aria-rowindex=\"5\">\n<td data-celllook=\"0\" style=\"width: 50%;\"><span data-contrast=\"auto\">Gesundheitswissen-Webseite<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}\"> <\/span><\/td>\n<td data-celllook=\"0\" style=\"width: 50%;\"><span data-contrast=\"auto\">Fachcontent f\u00fcr Gesundheitsthemen<\/span><span data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}\"> <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Die Webseiten der Debeka werden mit einer speziellen Crawler-Technologie in der nuwacom-Wissensdatenbank alle 15 Minuten automatisch aktualisiert \u2013 die KI ist immer auf dem neuesten Stand.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; header_4_font=&#8220;Satoshi Regular||||||||&#8220; header_4_font_size=&#8220;32px&#8220; header_4_line_height=&#8220;160%&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;90deg&#8220; background_color_gradient_stops=&#8220;gcid-478c74e9-5995-4bcc-bbcd-070942b54828 0%|gcid-6d4cde91-128e-44b3-9b8a-43c1cf7fde84 50%|gcid-3a3b669b-b7b0-4556-b4d9-ad1c6018908f 100%&#8220; custom_margin=&#8220;||50px||false|false&#8220; custom_margin_tablet=&#8220;||30px||false|false&#8220; custom_margin_phone=&#8220;||30px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;33px|40px|33px|40px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; header_4_font_size_tablet=&#8220;24px&#8220; border_radii=&#8220;on|12px|12px|12px|12px&#8220; global_colors_info=&#8220;{%22gcid-478c74e9-5995-4bcc-bbcd-070942b54828%22:%91%22background_color_gradient_stops%22%93,%22gcid-6d4cde91-128e-44b3-9b8a-43c1cf7fde84%22:%91%22background_color_gradient_stops%22%93,%22gcid-3a3b669b-b7b0-4556-b4d9-ad1c6018908f%22:%91%22background_color_gradient_stops%22%93}&#8220;]<\/p>\n<h4>Die KI antwortet nicht \u201eirgendwie\u201c, sondern im authentischen Debeka-Stil \u2013 faktenbasiert und aktuell.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Phase 2: Spezialisierte KI-Agenten f\u00fcr den Newsroom-Alltag<\/h3>\n<p>Spezialisierte KI-Agenten wurden f\u00fcr die t\u00e4gliche Redaktionsarbeit entwickelt, die eine einfachere und schnellere Erstellung von Inhalten und Pressemitteilungen erm\u00f6glichen.<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8220;Journalisten-Feedback-Agent&#8220; content_max_width=&#8220;100%&#8220; module_class=&#8220;ds-grid-item&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold|700|||||||&#8220; header_font_size=&#8220;22px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;Satoshi Regular||||||||&#8220; background_color=&#8220;gcid-2aefd71d-7235-4b0b-abe6-9e5f7b4c21c5&#8243; max_width_tablet=&#8220;31%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;42px|27px|42px|27px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; custom_css_blurb_title=&#8220;width: fit-content;||background: linear-gradient(90deg, #FF4400 0%, #7D5BDC 70%);||    -webkit-background-clip: text;||    background-clip: text;||    color: transparent;||    -webkit-box-decoration-break: clone;||    box-decoration-break: clone;&#8220; 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Ziel: Mitarbeitende mit weniger journalistischem Know-how k\u00f6nnen Presse-Informationen leichter erstellen.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Text-Qualit\u00e4tskontroll-Agent&#8220; content_max_width=&#8220;100%&#8220; module_class=&#8220;ds-grid-item&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold|700|||||||&#8220; header_font_size=&#8220;22px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;Satoshi Regular||||||||&#8220; background_color=&#8220;gcid-2aefd71d-7235-4b0b-abe6-9e5f7b4c21c5&#8243; max_width_tablet=&#8220;31%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;42px|27px|42px|27px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; custom_css_blurb_title=&#8220;width: fit-content;||background: linear-gradient(90deg, #FF4400 0%, #7D5BDC 70%);||    -webkit-background-clip: text;||    background-clip: text;||    color: transparent;||    -webkit-box-decoration-break: clone;||    box-decoration-break: clone;&#8220; border_radii=&#8220;on|12px|12px|12px|12px&#8220; global_colors_info=&#8220;{%22gcid-2aefd71d-7235-4b0b-abe6-9e5f7b4c21c5%22:%91%22background_color%22%93}&#8220;]<\/p>\n<p>Pr\u00fcft und bewertet Versicherungsschreiben anhand einer komplexen Bewertungsmatrix mit 15 Kriterien.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Social-Media-Monatsvorschau&#8220; content_max_width=&#8220;100%&#8220; module_class=&#8220;ds-grid-item&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold|700|||||||&#8220; 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_module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold|700|||||||&#8220; header_font_size=&#8220;22px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;Satoshi Regular||||||||&#8220; background_color=&#8220;gcid-2aefd71d-7235-4b0b-abe6-9e5f7b4c21c5&#8243; max_width_tablet=&#8220;31%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;42px|27px|42px|27px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; custom_css_blurb_title=&#8220;width: fit-content;||background: linear-gradient(90deg, #FF4400 0%, #7D5BDC 70%);||    -webkit-background-clip: text;||    background-clip: text;||    color: transparent;||    -webkit-box-decoration-break: clone;||    box-decoration-break: clone;&#8220; border_radii=&#8220;on|12px|12px|12px|12px&#8220; global_colors_info=&#8220;{%22gcid-2aefd71d-7235-4b0b-abe6-9e5f7b4c21c5%22:%91%22background_color%22%93}&#8220;]<\/p>\n<p>Best Practices, die das ganze Team nutzen und weiterentwickeln kann.<\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Phase 3: Change Management \u2013 alle mitnehmen<\/h3>\n<p>Technologie ist nur so gut wie die Akzeptanz im Team.<\/p>\n<p>Die Debeka setzte auf einen kulturellen Wandel mit konkreten Formaten:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u201eKI-Highlight der Woche\u201d Eine eigene Terminserie, in der Kolleg:innen ihre Erfolge in der Redaktionskonferenz teilen<\/li>\n<li>Kleine Workshop-Runden: Brainstorming zu Use Cases mit direkter Umsetzung in enger Kooperation mit nuwacom<\/li>\n<li>AI-First-Mindset: Aktivierung Top-down und Bottom-up<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Messbare Erfolge<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Schon wenige Wochen nach dem Start war klar: nuwacom war kein \u201eIT-Projekt\u201c, sondern ein Werkzeug, das echten Nutzen stiftet.<\/p>\n<table border=\"1\" style=\"border-collapse: collapse; width: 75.2524%; height: 162px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\">Die Pressemitteilung <\/td>\n<td style=\"width: 24.3316%; height: 24px;\"><b>Vorher<\/b><\/td>\n<td style=\"width: 12.8342%; height: 24px;\"><strong><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW160732076 BCX0\"><span class=\"NormalTextRun SCXW160732076 BCX0\">Nacher<\/span><\/span><\/strong><\/td>\n<td style=\"width: 12.8342%; height: 24px;\"><strong><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW160732076 BCX0\"><span class=\"NormalTextRun SCXW160732076 BCX0\">Ersparnis<\/span><\/span><\/strong><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\" style=\"height: 24px;\">\n<td data-celllook=\"0\" style=\"width: 50%; height: 24px;\">Recherche + Schreiben + Pr\u00fcfung <\/td>\n<td data-celllook=\"0\" style=\"width: 24.3316%; height: 24px;\">3 Stunden<\/td>\n<td style=\"width: 12.8342%; height: 24px;\"><span data-contrast=\"auto\"><span>1.5 Stunden<\/span><\/span><\/td>\n<td style=\"width: 12.8342%; height: 24px;\"><span data-contrast=\"auto\"><span>50% <\/span><\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\" style=\"height: 24px;\">\n<td data-celllook=\"0\" style=\"width: 50%; height: 24px;\"><strong><span data-contrast=\"none\" lang=\"DE-DE\" class=\"TextRun SCXW141822623 BCX0\"><span class=\"NormalTextRun SCXW141822623 BCX0\" data-ccp-parastyle=\"heading 3\">Community Management<\/span><\/span><\/strong><\/td>\n<td style=\"width: 24.3316%; height: 24px;\"><b>Vorher<\/b><\/td>\n<td style=\"width: 12.8342%; height: 24px;\"><strong><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW160732076 BCX0\"><span class=\"NormalTextRun SCXW160732076 BCX0\">Nacher<\/span><\/span><\/strong><\/td>\n<td style=\"width: 12.8342%; height: 24px;\"><strong><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW160732076 BCX0\"><span class=\"NormalTextRun SCXW160732076 BCX0\">Ersparnis<\/span><\/span><\/strong><\/td>\n<\/tr>\n<tr aria-rowindex=\"2\">\n<td data-celllook=\"0\" style=\"width: 50%;\">Zeit pro Kommentar-Antwort <\/td>\n<td style=\"width: 24.3316%;\">20 min<\/td>\n<td style=\"width: 12.8342%;\"><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW160732076 BCX0\"><span class=\"NormalTextRun SCXW160732076 BCX0\">10 min<\/span><\/span><\/td>\n<td style=\"width: 12.8342%;\"><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW160732076 BCX0\"><span class=\"NormalTextRun SCXW160732076 BCX0\">50%<\/span><\/span><\/td>\n<\/tr>\n<tr aria-rowindex=\"3\">\n<td data-celllook=\"0\" style=\"width: 50%;\"><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW27586485 BCX0\">Zeitersparnis pro Jahr*<\/span><span class=\"EOP SCXW27586485 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}\"> <\/span><\/td>\n<td style=\"width: 24.3316%;\"><b> <\/b><\/td>\n<td style=\"width: 12.8342%;\"><strong><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW160732076 BCX0\"><span class=\"NormalTextRun SCXW160732076 BCX0\"> <\/span><\/span><\/strong><\/td>\n<td style=\"width: 12.8342%;\"><strong><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW160732076 BCX0\"><span class=\"NormalTextRun SCXW160732076 BCX0\"><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW235317349 BCX0\"><span class=\"NormalTextRun SCXW235317349 BCX0\">~400+<span> Stunden<\/span><\/span><\/span><span class=\"EOP SCXW235317349 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}\"> <\/span><\/span><\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW13822837 BCX0\">Berechnung: 12,5 Kommentare \u00d7 7,5 Min. Ersparnis \u00d7 250 Arbeitstage.<\/span><\/em><\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Qualit\u00e4tssicherung auf Knopfdruck<\/h4>\n<ul>\n<li>Schriftwechsel-QS-Agent analysiert Texte anhand von 15 Kriterien automatisiert<\/li>\n<li>Konsistenter Sprachstil durch \u201eBlauen Faden\u201c in der Wissensbasis<\/li>\n<li>OneVoice \u00fcber alle Kan\u00e4le hinweg<\/li>\n<\/ul>\n<h4>Kultureller Wandel<\/h4>\n<ul>\n<li>Akzeptanz f\u00fcr KI im Team signifikant gestiegen<\/li>\n<li>\u201eKI-Highlight der Woche\u201c als feste Institution etabliert<\/li>\n<li>Gemeinsames Teilen von Best Practices und Effizienzgewinnen<\/li>\n<li>Ongoing-Prozess: Alle werden mitgenommen<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; module_class=&#8220;custom_row&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;1ad78a5f-16f1-4e21-8470-b8fec0fcb66f&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; module_id=&#8220;second-on-mobile&#8220; 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global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Christian Arns, Abteilungsleiter Konzernkommunikation, Debeka<\/h4>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/www.linkedin.com\/in\/christian-arns-4109a4186\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Auf LinkedIn vernetzen&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;9ad332e2-1bb5-4d25-92cc-f57ed1388547&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{%22gcid-216533d3-e9dd-4dab-a312-7e0932e7a2a9%22:%91%22button_text_color%22%93,%22gcid-primary-color%22:%91%22button_bg_color%22%93}&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][et_pb_image src=&#8220;\/wp-content\/uploads\/\/2026\/01\/Quote-icon.svg&#8220; title_text=&#8220;Quote-icon&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; module_id=&#8220;first-on-mobile&#8220; _builder_version=&#8220;4.27.5&#8243; 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_builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold||||||||&#8220; header_text_color=&#8220;gcid-primary-color&#8220; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;&#8211;et_global_body_font||||||||&#8220; custom_margin=&#8220;||30px||false|false&#8220; custom_padding=&#8220;0px||30px|40px|false|false&#8220; custom_padding_tablet=&#8220;|||20px|false|false&#8220; custom_padding_phone=&#8220;|||20px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; body_font_size_tablet=&#8220;18px&#8220; body_font_size_phone=&#8220;18px&#8220; body_font_size_last_edited=&#8220;off|desktop&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d%22:%91%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22%93}&#8220;]<\/p>\n<p>Eine Kommunikationsabteilung arbeitet mit sensiblen Informationen \u2013 von Unternehmensdaten bis zu Kundenfeedback. Die Wahl einer DSGVO-konformen Plattform mit EU-Hosting ist keine Option, sondern Voraussetzung. <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Die Wissensbasis ist das Fundament&#8220; icon_placement=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold||||||||&#8220; header_text_color=&#8220;gcid-primary-color&#8220; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;&#8211;et_global_body_font||||||||&#8220; custom_margin=&#8220;||30px||false|false&#8220; custom_padding=&#8220;0px||30px|40px|false|false&#8220; custom_padding_tablet=&#8220;|||20px|false|false&#8220; custom_padding_phone=&#8220;|||20px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d%22:%91%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22%93}&#8220;]<\/p>\n<p>Der \u201eBlaue Faden\u201c und die automatisch gecrawlten Webseiten machen den Unterschied: Die KI kennt die Fakten und den Stil. Ohne diese Grundlage bleibt generative KI generisch. <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Change Management ist kein Beiwerk&#8220; icon_placement=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold||||||||&#8220; header_text_color=&#8220;gcid-primary-color&#8220; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;&#8211;et_global_body_font||||||||&#8220; custom_margin=&#8220;||30px||false|false&#8220; custom_padding=&#8220;0px||30px|40px|false|false&#8220; custom_padding_tablet=&#8220;|||20px|false|false&#8220; custom_padding_phone=&#8220;|||20px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d%22:%91%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22%93}&#8220;]<\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW134584906 BCX0\">Formate wie \u201eKI-Highlight<span class=\"NormalTextRun SCXW134584906 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134584906 BCX0\">der<\/span><span class=\"NormalTextRun SCXW134584906 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134584906 BCX0\">Woche&#8220; sind keine<\/span><span class=\"NormalTextRun SCXW134584906 BCX0\"><span> <\/span><\/span>Spielerei \u2013 sie sind<span class=\"NormalTextRun SCXW134584906 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134584906 BCX0\">der<\/span><span class=\"NormalTextRun SCXW134584906 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134584906 BCX0\">Schl\u00fcssel<\/span><span class=\"NormalTextRun SCXW134584906 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW134584906 BCX0\">es,<\/span><span class=\"NormalTextRun SCXW134584906 BCX0\"><span> <\/span><\/span>Akzeptanz.KI wird greifbar und emotional<span class=\"NormalTextRun SCXW134584906 BCX0\"><span> <\/span><\/span>anschlussf\u00e4hig.<\/span><span class=\"EOP SCXW134584906 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Klein anfangen, gemeinsam wachsen&#8220; icon_placement=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold||||||||&#8220; header_text_color=&#8220;gcid-primary-color&#8220; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;&#8211;et_global_body_font||||||||&#8220; custom_margin=&#8220;||30px||false|false&#8220; custom_padding=&#8220;0px||30px|40px|false|false&#8220; custom_padding_tablet=&#8220;|||20px|false|false&#8220; custom_padding_phone=&#8220;|||20px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; border_width_bottom=&#8220;1px&#8220; border_color_bottom=&#8220;gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d%22:%91%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22%93}&#8220;]<\/p>\n<p>Kleine Workshop-Runden mit Brainstorming zu Use Cases und direkter Umsetzung in Kooperation mit nuwacom haben sich bew\u00e4hrt. Erst ausprobieren, dann skalieren. <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Gemeinsam statt einsam&#8220; icon_placement=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold||||||||&#8220; header_text_color=&#8220;gcid-primary-color&#8220; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;&#8211;et_global_body_font||||||||&#8220; custom_margin=&#8220;||30px||false|false&#8220; custom_padding=&#8220;0px||30px|40px|false|false&#8220; custom_padding_tablet=&#8220;|||20px|false|false&#8220; custom_padding_phone=&#8220;|||20px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;20px&#8220; header_font_size_phone=&#8220;20px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{%22gcid-primary-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-18842b5c-3d27-45f2-8c5e-899ba56ea19d%22:%91%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22,%22border_color_bottom%22%93}&#8220;]<\/p>\n<p>Geteilte Prompts, Agenten und Sprachstile sorgen f\u00fcr Konsistenz und beschleunigen das Lernen im Team. Die gemeinsame Prompt-Bibliothek wird zum kollektiven Wissensschatz. <\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><span data-contrast=\"none\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW88132411 BCX0\">Der Wandel geht weiter<\/span><span class=\"EOP SCXW88132411 BCX0\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335551550\":0,\"335551620\":0,\"335559738\":299,\"335559739\":299}\"> <\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Der AI-First-Newsroom der Debeka ist kein abgeschlossenes Projekt \u2013 er ist ein laufender Prozess. Das Reifegradmodell zeigt den Weg: <\/p>\n<ol>\n<li><strong>Crawl &#8211; Erreicht: Sichere KI-Plattform, Prompt-Bibliothek, erste Chatbots.<\/strong><\/li>\n<li><strong><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW148799384 BCX0\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW148799384 BCX0\">Walk &#8211; Aktuell: Anbindung an interne Systeme, Wissensmanagement, spezialisierte Agenten.<\/span><\/span><\/strong><\/li>\n<li><strong><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW148799384 BCX0\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW148799384 BCX0\">Run &#8211; Geplannt: Erweiterte KI-Assistenten, Workflows, Dokumenten-Vorlagen. <\/span><\/span><\/strong> <\/li>\n<li><strong><span data-contrast=\"auto\" lang=\"DE-DE\" class=\"TextRun SCXW148799384 BCX0\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW148799384 BCX0\">Fly &#8211; Vision: Multi-Agenten-Systeme, Prozess-Automatisierung, Echtzeit-Kollaboration <\/span><\/span><\/strong> <\/li>\n<\/ol>\n<p><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" class=\"TextRun SCXW148799384 BCX0\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW148799384 BCX0\">nuwacom wird zum intelligenten Arbeitsplatz, in dem Menschen und KI gemeinsam produktiver werden. Der Debeka-Newsroom zeigt: Die Zukunft der Unternehmenskommunikation liegt nicht in der Wahl zwischen Mensch oder Maschine \u2013 sondern in ihrer Zusammenarbeit.  <\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; header_4_font=&#8220;Satoshi Regular||||||||&#8220; header_4_font_size=&#8220;32px&#8220; header_4_line_height=&#8220;160%&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;90deg&#8220; background_color_gradient_stops=&#8220;gcid-478c74e9-5995-4bcc-bbcd-070942b54828 0%|gcid-6d4cde91-128e-44b3-9b8a-43c1cf7fde84 50%|gcid-3a3b669b-b7b0-4556-b4d9-ad1c6018908f 100%&#8220; custom_margin=&#8220;||50px||false|false&#8220; custom_margin_tablet=&#8220;||30px||false|false&#8220; custom_margin_phone=&#8220;||30px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;32px|40px|32px|40px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; header_4_font_size_tablet=&#8220;24px&#8220; border_radii=&#8220;on|12px|12px|12px|12px&#8220; global_colors_info=&#8220;{%22gcid-478c74e9-5995-4bcc-bbcd-070942b54828%22:%91%22background_color_gradient_stops%22%93,%22gcid-6d4cde91-128e-44b3-9b8a-43c1cf7fde84%22:%91%22background_color_gradient_stops%22%93,%22gcid-3a3b669b-b7b0-4556-b4d9-ad1c6018908f%22:%91%22background_color_gradient_stops%22%93}&#8220;]<\/p>\n<h4><a href=\"https:\/\/nuwacom.ai\/ai-transformation-blueprint\/\">KI-Implementierungs Blueprint<\/a><br \/>Der praxisnahe Fahrplan f\u00fcr erfolgreiche Enterprise-KI-Implementierung<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>What remains is more than new technology<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||52px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Was bleibt, ist mehr als eine neue Technologie: Ein Newsroom, der gelernt hat, KI verantwortungsvoll zu nutzen \u2013 und die Menschen dabei in den Mittelpunkt stellt.<\/p>\n<p>Ein moderner Newsroom kann mit der richtigen KI-Plattform:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>50% schneller Texte erstellen<\/li>\n<li>50-75% Zeit im Community Management sparen<\/li>\n<li>Die Kommunikationskan\u00e4le ausbauen<\/li>\n<li>Qualit\u00e4tsstandards automatisiert einhalten<\/li>\n<li>Ein AI-First-Mindset im Team etablieren<\/li>\n<li>All das DSGVO-konform und im eigenen Sprachstil<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; width=&#8220;100%&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||24px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||30px||false|false&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; text_font_size_tablet=&#8220;&#8220; text_font_size_phone=&#8220;&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Ein moderner Newsroom kann mit der richtigen KI-Plattform:<\/h4>\n<p>[\/et_pb_text][et_pb_blurb title=&#8220;50%&#8220; content_max_width=&#8220;100%&#8220; module_class=&#8220;ds-grid-item&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold|700|||||||&#8220; header_font_size=&#8220;40px&#8220; body_font=&#8220;Satoshi Regular||||||||&#8220; background_color=&#8220;gcid-cf4d5f08-b8c9-4b92-8358-1cde24bdf37d&#8220; max_width_tablet=&#8220;31%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;42px|27px|42px|27px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;32px&#8220; header_font_size_phone=&#8220;32px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; custom_css_blurb_title=&#8220;width: fit-content;||background: linear-gradient(90deg, #FF4400 0%, #7D5BDC 70%);||    -webkit-background-clip: text;||    background-clip: text;||    color: transparent;||    -webkit-box-decoration-break: clone;||    box-decoration-break: clone;&#8220; border_radii=&#8220;on|12px|12px|12px|12px&#8220; global_colors_info=&#8220;{%22gcid-cf4d5f08-b8c9-4b92-8358-1cde24bdf37d%22:%91%22background_color%22%93}&#8220;]<\/p>\n<p>Texte 50 % schneller erstellen <\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;70%&#8220; content_max_width=&#8220;100%&#8220; module_class=&#8220;ds-grid-item&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold|700|||||||&#8220; header_font_size=&#8220;40px&#8220; body_font=&#8220;Satoshi Regular||||||||&#8220; background_color=&#8220;gcid-cf4d5f08-b8c9-4b92-8358-1cde24bdf37d&#8220; max_width_tablet=&#8220;31%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;42px|27px|42px|27px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;32px&#8220; header_font_size_phone=&#8220;32px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; custom_css_blurb_title=&#8220;width: fit-content;||background: linear-gradient(90deg, #FF4400 0%, #7D5BDC 70%);||    -webkit-background-clip: text;||    background-clip: text;||    color: transparent;||    -webkit-box-decoration-break: clone;||    box-decoration-break: clone;&#8220; border_radii=&#8220;on|12px|12px|12px|12px&#8220; global_colors_info=&#8220;{%22gcid-cf4d5f08-b8c9-4b92-8358-1cde24bdf37d%22:%91%22background_color%22%93}&#8220;]<\/p>\n<p>Bis zu 70 % beim Community-Management sparen<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;DSGVO&#8220; content_max_width=&#8220;100%&#8220; module_class=&#8220;ds-grid-item&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Satoshi Bold|700|||||||&#8220; header_font_size=&#8220;40px&#8220; body_font=&#8220;Satoshi Regular||||||||&#8220; background_color=&#8220;gcid-cf4d5f08-b8c9-4b92-8358-1cde24bdf37d&#8220; max_width_tablet=&#8220;31%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;off|desktop&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;42px|27px|42px|27px|true|true&#8220; custom_padding_tablet=&#8220;24px|24px|24px|24px|true|true&#8220; custom_padding_phone=&#8220;24px|24px|24px|24px|true|true&#8220; 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Gegr\u00fcndet 1905, betreut sie heute 7,7 Millionen Mitglieder und Kunden mit 17.000 Mitarbeitenden an 4.500 Orten. Der Fokus liegt auf Versicherungsschutz f\u00fcr private Haushalte sowie kleine und mittlere Betriebe. Der Corporate Newsroom gilt als einer der modernsten in der deutschen Versicherungsbranche.   <\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; module_class=&#8220;custom_row&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;1ad78a5f-16f1-4e21-8470-b8fec0fcb66f&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; module_id=&#8220;second-on-mobile&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; text_font_size=&#8220;32px&#8220; text_line_height=&#8220;120%&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||24px||false|false&#8220; text_font_size_tablet=&#8220;26px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">Unser<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">Job<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">ist<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">es,<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">Menschen<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">ins<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">Tun zu<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">bringen. Die <\/span><span class=\"NormalTextRun SCXW206263999 BCX0\">Debeka hat<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">gezeigt,<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW206263999 BCX0\">wie<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW206263999 BCX0\">das<\/span><span class=\"NormalTextRun SCXW206263999 BCX0\"><span> <\/span><\/span>gelingt.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;00d05241-6b64-4af3-9eba-03d359f2734f&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||35px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4><span data-contrast=\"auto\" xml:lang=\"DE-DE\" lang=\"DE-DE\" 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